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The Sandbox Effect

The Sandbox theory is a phenomenon introduced by the Big G (Google) which is often referred to as Sandbox effect. The Google Sandbox is therefore seen as a frustrating and discouraging predictability by webmasters. According to many people the Sandbox is a kind of penalty that did not allow new web sites to rank well in the search results of Google, even not for the least competitive phrases or keywords and irrespective of a high page rank and good link popularity. Even if your site is better than your competitors it will still be in the Sandbox for a certain amount of time. Often new websites can find themselves in the ?Sandbox? for 6-9 months, during which traffic to the site is severely restricted. This time vary from web site to web site. This also depends on how competitive your new web site's market and keywords are.

Google uses the sandbox filter in order to discourage the web site owners those who use SEO Spam techniques to get a high rank fast. They usually do this to get more and more number of inbounds to increase their link popularity as Google uses link popularity as its criteria to rank web sites in its search engine.

There is no such way to know whether a new web site is in the Sandbox or not, but the only way to determine the status of your site Sandbox is if your web site has enough of quality inbounds, rich and quality content and a good ranking in other search engines, such as Yahoo and MSN, but still no where in Google serps for your keywords then this clearly means that your site has been put into Google sandbox. There in no such concept called Yahoo Sandbox as Yahoo and other search engines does not have such filters.

How to get rid of sand box effect?

Google clearly mentions why many sites are thrown into sandbox for long. By considering the points below, you could greatly reduce the time span for your site in being kept in Sandbox.

• Everlasting and ongoing link exchange is recommended. Links should not be buyed as links will disappear once payment is stopped.
• Slow and steady wins the race so we recommend slow and steady increment of links.
• The anchor or link text that links to your site from a particular site should be permanent.
• Use of different or multiple anchor text is recommended in different sites.
• Your inbound links should be present in the pages, which are regularly updated.
• Pay per click (PPC) campaign is recommended only if supervised by a Search Engine Optimization (SEO) Service as you can get traffic to your site from the day the site is launched starting from Google Adwords. Make the list of keywords simultaneously which can work, for you in the Adwords campaign and incorporate them into your site.
• Addition of new content rich pages is recommended. Try to add contents of about 450-500 words every week. This will help your site to get high traffic and also let your site crawled by search engines regularly. This could bring your site out of sandbox faster.

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