What Is Search Engine Optimization?
Search Engines are frequently used by the internet
users to explore and discover the wealth in the ocean of Web Sites.
Web sites must be properly optimized through major search engines so
as to get large percentage of browsers and internet users to know
about the website.
Exposure and access to a website by search engine
users are done by professional SEO companies. They promise to watch
that a website will appear at the top of the catalog when keywords
and phrases related to the website are fed into a search engine. The
higher the placement of a website in a search engine; the greater
the traffic to the website. This in turn will produce more visitors
profits for the website owners.
Search Engine Optimization is a service provided
by various providers and is very essential. Search engine
optimization has two main elements. These are on-page and off-page
The on page elements include:
The off page elements include:
On Page Elements
On page elements can be easily created and
modified in FrontPage so are easy to control
Title Tag :
The Title tag is the name given to the webpage and
tells about the web page. Each page of a website should be properly
titled so as to reflect the actual content on that webpage.
Meta Tag Keywords :
Meta Tag Keywords are the keywords that are
searched for. It should also reflect the contents on the webpage.
Keyword Density :
Keyword density refers to the percentage of the
specified keyword that is to be searched on a page. Overall keyword
density is calculated by taking all the on-page elements of a Web
page into consideration.
Meta Tag Description :
"Meta Tag Description" provides a brief
description of few words about the contents of the webpage.
Heading Tags :
Heading Tags are used as headings to a portion of
content of a webpage after dividing the entire content of a web page
into different portions.
Alt Tags :
Alt Tags are used to assign images with captions
and keywords. Images shows description when mouse curser is held
over it. These are created by the Alt Tag. The Alt tags should match
the actual image.
URL Structure :
The URL (Uniform Resource Language) structure is
the actual page name displayed in the address bar of the web browser.
The URL and the site name may be same but still the URL can be used
as an optimization tool.
Internal Linking :
Internal linking is the hypertext that occurs in a
website to move from one page to another within a Website. There
should only one hyperlink on a page linking to the same page.
Off Page Elements
Off page elements helps in creating links with
other sites and increasing link popularity of a website.
Links are considered to be the most significant
Inbound link is a link from a site outside of your
site. Inbound links are also referred as backward links and are
counted as a measurement of the page popularity and considered to as
the most respectable and valuable link. Inbound links helps in
sending visitors to your web site.
Outbound link is a link to a site outside of your
site. Outbound links send visitors away from your web site. Site
owners have different attitudes towards outbound links. Some site
owners link freely and some refuse to link at all. Some owners
provide links that open in a new browser window.
Reciprocal link is exchange of links between two
sites with each other that are often based on an agreement by the
site owners. Reciprocal linking is the best and inexpensive way to
increase Web site traffic and link popularity so are often used by
Deep link is a link to a web page other than a
site's home page and has become commercialized as it helps in better
navigation within the website. Large corporations oppose deep
linking as it unfairly eliminates the ability of the home page to
contribute to brand building and serving functions.
Link popularity :
It refers to the measurement of the number of
inbound or backward links. Link popularity is becoming more
significant this assessment tool is used by a number of search
engines for determining rank and positioning. The more the inbound
quality links of a website; the better and higher ranking a site
will achieve in a search engine.
Search engines give the maximum importance to the
number of inbound links of a site. Thus links are considered to be
the most significant factor for the valuation of Search engine
Page Rank :
Page Rank is the number between 1 to 10 that is
assigned to every web page by Google - the most popular search
engine in its index. This number can be viewed with Google Toolbar.
The more the page rank of a webpage; the more value it holds.
Determination of a Webpage value does not entirely depend upon the
Page Rank because pages having low page rank might have lots of
Page Traffic :
Page traffic refers to the number of buyers who
come across a web page that some one wants to target.
Content Relation :
The nonreciprocal inbound or backward links are
the most valuable link one can get.
Content Donations :
By offering valuable contents in the web page one
can obtain high quality links. Press releases, articles and
documents can be published on the website and can be accessed by
other web owners as long as those websites provides a link to the
Anchor / Linking Text :
Anchor or linking text is a keyword that
associated with every link This text is often used in keyword search.
Many links are just the site name and some are just keywords. It was
found that combinations of both works best, as links are necessary
for good rankings and positioning.
How Search Engines Work? »
Page Rank »
Website Submission »
Website Promotion »
Website Marketing »
The Sandbox Effect »
Pay per Click »
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